Author : Zyma Arsalan

Customer Retention is a direct outcome of any customer care system or relationship management tool. Acquiring new customers has always been expensive. It is much easier to keep a customer satisfied. Do companies around the world really value and keep customers? Typically, irate customers simply go off track and it is too late to get […]

Customer Centricity is king. There is no other substitute to customer service excellence. Customer Centricity is all about life cycle management, customer focus and customer commitment. All definitions talk about its impact. However, it spans a deeper model. In our experience, customer centricity is about proactive engagement. Meeting and exceeding needs and demands of customers. […]